Website for a restaurant — practical guide

Before a guest decides whether to come to your restaurant, they'll probably check it on Google. They'll see photos, menu, opening hours and — if something doesn't appeal to them or the site doesn't load — they'll move on to the next search result. A restaurant website isn't an "add-on for later", it's the first contact with a potential customer, often more important than the sign above the entrance.

The problem is that many establishments still use websites built years ago, static, without the ability to order or make reservations, or — worse — rely solely on social media profiles. That simply isn't enough anymore.

What a guest is looking for when visiting a restaurant website

Before you start thinking about design, it's worth looking at it from the customer's perspective. A typical user on a restaurant website wants to find in seconds:

current menu with prices,
information about whether the restaurant is open now,
address and directions,
ability to order online or reserve a table,
photos of dishes and the interior.

If they can't find any of this information in roughly a dozen seconds, statistically a large portion of visitors simply go back to search results. So your website needs to be fast, clear and work well on a phone — because the majority of traffic comes from mobile.

Menu — heart of the site, not a PDF

One of the most common mistakes is uploading the menu as a downloadable PDF file. Such a file doesn't display well on small screens, it needs to be zoomed, and sometimes simply won't open. The menu should be part of the website — responsive, divided into categories, with descriptions and photos of dishes that really help customers make a decision.

A good solution is a QR menu, which guests can scan at their table, but which is at the same time the same menu visible on the website. This way you don't need to update two different versions — a price change or adding a seasonal dish happens in one place. If a restaurant frequently changes its menu depending on the day of the week or product availability, an automatic menu change is also useful, which automatically switches, for example, breakfast menu to lunch menu at a specific time.

It's also worth thinking about foreign guests or those with food allergies. Dish labels and allergens on the website build trust and really make selection easier, and AI Menu Translation allow you to display the menu in several languages without manually translating each item.

Orders and reservations without middlemen

Just information about the menu is one thing, but the real value of a restaurant website appears when guests can do something on it — order food for takeout, delivery or reserve a table. A restaurant website with a built-in online ordering system eliminates middlemen charging commission on every order, which with higher volume can mean a difference of thousands of dollars per month.

Add to that online reservations, which reduce phone calls and let guests reserve a table at any time, even after the restaurant closes. Combined with online payments and pay-on-pickup, the entire process — from choosing a dish to payment — happens without staff involvement, which especially during peak hours takes pressure off waiters and the kitchen.

If the restaurant delivers food within a specific area, it's good to have clearly defined delivery zones and delivery times — guests immediately see if delivery to their address is possible and how long it will take, instead of calling and asking.

What else is worth having on the website

Beyond menu and orders, there are elements that boost conversions, though they're often overlooked.

Discount codes and promotions. The ability to add discount codes and promotions on the website works well for occasions — opening a new location, restaurant birthday or promotions on slower days. It's also a simple way to bring back guests who haven't ordered in a while.

Reviews after ordering. An automatic request for a Google review after an order works better than manually reminding guests to write something. Restaurants with more recent reviews simply rank higher in local search results.

Statistics. A website that generates orders also generates data. Statistics and reports show which dishes sell best, when there's the most traffic, and which promotions actually work — information that's hard to get by just looking at receipts.

Managing kitchen flow. On days when the kitchen is overwhelmed, an order intake block comes in handy — one click and the website stops accepting new online orders, without the risk of a guest waiting two hours for delivery.

Team. If the website and orders are managed by several people — a manager, chef, waiters — it's worth having role division. Team and employee permissions allow you to restrict access to, for example, only changing order status, without access to price settings or financial reports.

How much does it cost and how to get started

Many restaurant owners put off the website issue because they imagine months of work with an agency and a quote running into thousands of dollars for a project that will need updating anyway. In practice, ready-made platforms for building restaurant websites let you launch a working site with menu and orders in a single day, without any coding knowledge.

It's worth checking the pricing of such solutions and comparing it to the commissions the restaurant pays intermediaries on orders — often it turns out that your own website pays for itself within weeks. A full list of features can be found on all SkanujMenu® features page, and if you just want to see how it works in practice, you can create a free account and test the system on your own menu.

If something is unclear or the restaurant has unusual requirements — for example, multiple locations under one brand or a specific delivery system — the simplest thing is to just write through contact and ask, instead of guessing whether a given solution will work.

A website that works 24/7

A restaurant is open a few hours a day, but its website works all the time. A guest who at 11 PM is looking for where to order food for tomorrow's party, or someone planning dinner next week who wants to reserve a table — both land on the website, not call the restaurant. Whether at that moment the website meets their needs decides whether they become customers or close the tab and choose someone else.

Website for a restaurant — how to do it right and why you need one